Geoff is a Principal Data Scientist at Atlassian, the software company behind Jira, Confluence & Trello. He works with the product teams and focuses on delivering smarter in-product experiences and recommendations to our millions of active users by using machine learning at scale. Prior to this, he was in the Customer Support & Success division, leveraging a range of NLP techniques to automate and scale the support function.
Prior to Atlassian, Geoff has applied data science methodologies across the retail, banking, media, and renewable energy industries. He began his foray into data science as a research astrophysicist, where he studied astronomy from the coldest & driest location on Earth: Antarctica.