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MLOps for Ad Platforms

Posted Oct 30, 2022 | Views 802
# Ad Platforms
# Advertising Optimization
# Design ML
# Promoted.ai
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Andrew Yates
CEO @ PROMOTED.AI INC

Andrew Yates formerly led ads ranking, auction, and marketplace engineering and research teams at Facebook and Pinterest. He specializes in designing billion-dollar content marketplaces that maximize long-term revenue while protecting both seller and user experiences. Andrew has published over a dozen patents in online advertising optimization.

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Demetrios Brinkmann
Chief Happiness Engineer @ MLOps Community

At the moment Demetrios is immersing himself in Machine Learning by interviewing experts from around the world in the weekly MLOps.community meetups. Demetrios is constantly learning and engaging in new activities to get uncomfortable and learn from his mistakes. He tries to bring creativity into every aspect of his life, whether that be analyzing the best paths forward, overcoming obstacles, or building lego houses with his daughter.

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Abi Aryan
Machine Learning Engineer @ Independent Consultant

Abi is a machine learning engineer and an independent consultant with over 7 years of experience in the industry using ML research and adapting it to solve real-world engineering challenges for businesses for a wide range of companies ranging from e-commerce, insurance, education and media & entertainment where she is responsible for machine learning infrastructure design and model development, integration and deployment at scale for data analysis, computer vision, audio-speech synthesis as well as natural language processing. She is also currently writing and working in autonomous agents and evaluation frameworks for large language models as a researcher at Bolkay.

Prior to consulting, Abi was a visiting research scholar at UCLA working at the Cognitive Sciences Lab with Dr. Judea Pearl on developing intelligent agents and has authored research papers in AutoML and Reinforcement Learning (later accepted for poster presentation at AAAI 2020) and invited reviewer, area-chair and co-chair on multiple conferences including AABI 2023, PyData NYC ‘22, ACL ‘21, NeurIPS ‘18, PyData LA ‘18.

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SUMMARY

Design ML to be components in a larger system with stable interfaces is not tracible to monitor the entire stack as a black box. You need intermediate ground-truth signals. Ads are designed in this way.

You can go from profitable to non-profitable real quick with ads. This will determine whether your company is around a year or two. You play with money and sometimes you play a lot of it so make sure that it's correct.

Landing page: https://www.promoted.ai/

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